cognitive loyalty中文什么意思
知忠
- cognitive: adj. 认识的，有认识力的。 co ...
- loyalty: n. 忠诚；忠心。 loyalty ...
- be loyalty to: 忠于
例句与用法
- Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future
对品牌的认知忠诚度可由某些品牌的演绎来确定，即由消费者认知的并且在未来可能会使用的品牌中，转而落在拒绝域中的品牌。 - And besides that , it also can indirectly influence the cognitive loyalty and affective loyalty through the media variables of customer satisfaction and customer trust . however , it is found that the customer satisfaction and customer trust have no direct effect on conative loyalty and action loyalty . at the same time , the causality among the multi - dimensional loyalty is supported by the findings of the empirical study , which further interprets the complicate causality chain of the variables
研究结论表明,各测量量表具有良好的信度和效度;商店印象不仅直接影响认知忠诚、情感忠诚、意向忠诚和行为忠诚,而且还通过顾客满意和顾客信任间接影响认知忠诚和情感忠诚,但顾客满意和顾客信任对意向忠诚和行为忠诚却没有直接影响;顾客忠诚四个维度间的因果关系也得到实证支持,进而初步理清变量之间复杂的因果关系链。 - The model is on the basis of the theory of consumers ’ behavior , customer loyalty theory , trust theory and store image theory , and treats the customer satisfaction and customer trust as the media variables . this paper tries to cause a heuristic argument exploring the relation between the store image and customer loyalty within the framework in four dimensions of cognitive loyalty , affective loyalty , conative loyalty and action loyalty . then it develops the local scale which is suitable for use under the background of chinese culture
模型主要以消费者行为理论、顾客忠诚理论、信任理论和商店印象理论为基础,以顾客满意和顾客信任为中介变量,从认知忠诚、情感忠诚、意向忠诚和行为忠诚四个维度来探讨商店印象与顾客忠诚间的关系,并通过文献回顾,发展出适合我国文化背景的商店印象量表。
